Thanks to a 10.5% increase in retail sales in 2018, organic food is the real star of the cart in Italy with an uninterrupted growth in demand for over a decade. This is what Coldiretti says on the basis of Nielsen data at the opening of Sana 2018, the international exhibition of organic and natural products (from today to September 10 at BolognaFiere). Among the products that recorded the greatest increase in sales, meat comes in first place (+34%), second come eggs(+19.2%) and third extra virgin olive oil (13.8%).

The healthy food choice of Italians was the turning point that increased the turnover of the sector. Last year it has exceeded five billion euros, two of which thanks to exports. As for purchasing channels, besides the large distribution and the particularly dynamic specialized shops we can find direct purchases from farmers and in farmers’ markets such as the Campagna Amica network.