This year’s annual LoveBrands ranking by Talkwalker (a multinational leader in social listening and analytics), dedicated to brands that have best managed to be appreciated by Italians, sees as its main novelty the exploit of Parmigiano Reggiano PDO at the top of the list.

The king of cheeses comes in fact in second place, right after Armani, as the most loved brand in a ranking together with world renown iconic brands such as Gucci, Prada, Bulgari, but also Ducati, Pirelli, and Lega Serie A (the Italian Football League).