When Sophia Loren agreed to appear semi-naked for the 2007 Pirelli Calendar at 72 her decision was controversial. This was nothing new for the producers of the innovative calendar who have always been ahead of their time.  Surprisingly, this prestigious calendar which is given away to certain select VIP’s and celebrities started off simply.

Giovanni Pirelli founded tyre and cable company in 1872, employing only 45 people.  Now the corporation employs thousands of people and earns trillions of dollars each year. It sponsors famous events such as the World Rally Championship and the World Superbike.