The celebrations started in style on the stage of the Piccolo Teatro in Milan with a show that brought together the accounts, voices and images of many decades of history of industry, costume, technology and dedication that began on 28 January 1872.
A worldwide countdown, a play, an advert, a coin, a stamp, a special issue of World magazine, a 3D website implementing the latest digital innovations and Pattern podcasts. These are just some of the actions that Pirelli is putting together to celebrate 150 years of corporate history that touches on the many areas of involvement of the brand spanning from F1, rally racing, Superbike and pro cycling, to ski championships and football, through the partnerships and the endorsements that have accompanied Pirelli along the way.
