The first report on the Italian extra virgin olive oil and the world consumer has been released by Extract, the observatory set up by Unaprol, the largest organization of Italian olive oil producers, and the research institute Ixè.
The first of its kind research gives an idea of perceptions and expectations and habits of consumers in the world with regard to Italian extra virgin olive oil, and is based on a series of 1,214 interviews conducted with international attendees of the Universal Exhibition Expo 2015 in Milan, from 3 to 8 October, 2015.
Source: http://www.oliveoiltimes.com/