The geography that becomes poetry, which speaks with the words of kindness and is illuminated with a clear, clean, fascinating light. When this geography becomes enchanting, we know very well that we are not in an enchanted story, in a fairy tale for children or in the scene of an illusionist, but in Basilicata, a land of light, water, nature and purity.

You can breathe all this new air in the commercial that the APT of Basilicata created to launch the Lucan tourist season, after the long months of closures and suffering due to the Pandemic and in the midst of the vaccination campaign. The chosen message is powerful, and does not allow replies such as a proud woman's gaze: "Free to move", free to move, to travel, to cross the fields and to sail the waves of the two seas that bathe it, to fly like angels among the stones of the Dolomites, to get lost in the ancient streets of its villages that exude history and genuine scents.

Freedom, in this great land, is a sacred conquest, a right that becomes a duty, a condition in the soul and not just a legal one. Because here you are free first of all if you are respectful of history, if you live in perfect harmony with nature and its laws. You are free in Basilicata first of all because you have to dictate to the future, to look to the future, to work for the future. And it is a daily, constant, obstinate, courageous and necessary exercise. For this freedom, many have chosen to stay or return, believing in shared values that create communities and worthily fill a life. And it is this freedom of being, even before having and doing, that all those who live, even if for a short time, seek this ideal place with their eyes and heart.

A freedom that is as necessary as breathing, as good as the bread of the many ovens that heat the Lucanian tables, as sure as the promises made here and which become certainties and never illusions. A freedom that is pure, natural, essential, vital, never rhetorical yet poetic.

This Basilicata is now ready to safely embrace those who choose it: tourists and travelers, scholars and researchers, innovators and artisans, writers and workers. This land wants to be once again a cinema under the stars, a natural park, an open school, a kiosk, a beach, a research laboratory, a winning bet, a film set, an oasis of peace, a buen retiro, a cooperative, a shutter that rises, a plate of wheat and sea, a boat returning to the port, a jazz festival, a cure, a cellar pouring wine into glasses, a photo that will soon become nostalgia. And when images become emotions, they enter us and suggest places to go, lands to cross and borders to overcome.
This destination today is called Basilicata, not the promised land but the ideal place. Basilicata is there and you can see it, it shows itself with pride, pride, the humility of effort and the precise measure of one's role in the world.

Basilicata is back!