Dec 30, 2014
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The Feast of the Epiphany is celebrated January 6 with a national holiday in Italy, and the tradition of La Befana are a big part of Italian Christmas celebrations. Epiphany commemorates the 12th day of Christmas when the three Wise Men arrived at the manger bearing gifts for Baby Jesus. The traditional Christmas holiday season in Italy lasts through Epiphany.
Like children around the world, kids in Italy as well, look forward to the arrival of the red-suited Babbo Natale on Christmas Eve. However, this relatively modern tradition pales in comparison to the anticipation generated by the arrival of an old witch in early January. For Italians, La Festa dell'Epifania on January 6th is as significant a holiday as Christmas Day; especially for Italian children!
Source: http://www.italialiving.com/