By: Rebecca Ann Hughes
Italy has launched a project to help tourists discover the country’s best lesser-known attractions. The “Viaggio Italiano” (Italian journey) initiative hopes to lure visitors away from tourist honeypots like Florence and Venice.
Instead of promoting popular sights, the scheme aims to introduce travellers to the country’s small villages and rural destinations. It is part of a push to make tourism more sustainable and spread its benefits more equally throughout the country.
Source: https://www.euronews.com
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We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
