The refined Toscano cigar has reached an enviable milestone, celebrating its 200th year in an evening gala at the original Manifatture di Firenze cigar factory in Lucca, where the "200" cigar (200 mm with an exceptional tobacco and smoke time) was created especially for the anniversary. The Toscano cigar's ingenuity, passion, and Italian tradition have all contributed to its constant growth on an international level.

In 1815, a happy accident created the cigar, when a heavy rainfall drenched a batch of tobacco left out to dry; then left to dry and ferment, creating the basis for its unique character. The Toscano began production in 1818 in the Florentine factory, and has dominated the Italian cigar scene ever since, with a 96% market share today.