Vinitaly and the City Hits the Streets of Verona to Offer a Unique Taste of Italian dolce vita

Mar 31, 2017 666

Vinitaly and the City, Vinitaly's so-called fuorisalone or off-site showcase, is returning from April 7th to 11th in a longer and more wide-ranging festival which will give audiences a taste of Italian dolce vita. Vinitaly and the City runs parallel to Vinitaly to bring the Italian wine excellence directly to wine lovers in the heart of Fair Verona, with a program of events dedicated to great wine, food, music, culture, and conviviality.

In Italian, the word fuorisalone designates a series of B2C events taking place alongside traditional B2B showcases, generally off-site. These outdoor showcases mostly revolve around various types of entertainment and live shows. Vinitaly and the City has completely transformed and revolutionized fuorisalone formulas by creating a unique event of international stand, combining the quality and prestige of Italian wine with food, culture, tourism, and a diverse entertainment program, all in a Unesco World Heritage Site and one of the most romantic cities in the world, Verona.

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SOURCE: https://www.benzinga.com/

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