In the early days of the automobile, customers didn't buy a vehicle like they do today, as a single finished product. Instead, one would purchase a chassis and power train from the likes of Rolls-Royce, Duesenberg, or Mercedes-Benz, and then hire a coachbuilder to tailor the body and bespoke interior to exacting needs.
For grease-mottled aficionados and historians, the names of these artisans are as famous as the automakers themselves. And although Brits, Swiss, French, and even Americans take pride in their own design, it is the Italian carrozzeria who led the way: Pininfarina. Ghia. Scaglietti. Touring. Bertone. Vignale. And of course, Zagato.
