Two-thirds of adults want to "be more Italian" in their approach to life. A poll, of 2,000 adults, found 67% are keen to adopt aspects of the Mediterranean country's way of life, sometimes referred to as "la dolce vita." Around half (44%), who feel this way, are keen to emulate the way Italians take time to enjoy food – while 33% would like to spend more time with family, and 16% would like to have the same passion for style.
More than half (59%) admit they are increasingly fed-up of the UK’s fast-paced lifestyle, as they have little time to stop and live in the moment. Following the findings, the 'La Dolce Vita Guide' has been launched which features 35 tips on how to live like an Italian. It reveals why rollneck sweaters are the way forward, ties are a 'no-no', how to keep your coffee fresh, and how to make the perfect Negroni.
