“Wine Intelligence”: Ferrari, Berlucchi and Donnafugata, the most powerful brands in Italian wine

May 16, 2022 236

Among the most important wine brands in the world, those indicated by consumers in the main markets, there is not much space for Italy: only Ruffino, a reality with its heart and roots in Chianti Classico, but vineyards owned and important investments also in Veneto, in the land of Prosecco, owned by the Constellation Brands group, manages to place itself at position no.

30 of the “Wine Intelligence Global Wine Brand Power Index 2022”, which lined up the 30 most popular global brands, judged according to six different inputs: the “awareness index” (the percentage of those who recognize a brand from a list of names and logos), the “purchase index” (made by the percentage of those who have bought a brand in the last three months or are thinking of doing so), and the “connection index” (the percentage of those who find the brand relatable to people like it, and those who would recommend it to a friend).

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SOURCE: https://winenews.it/

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