In 2026, the name Itala will make its return to European roads. The DR Automobiles Group recently announced that it had acquired the historic Italian brand, which wrote some of the most important chapters in the country’s automotive history more than a century ago.
The goal is to have the new Itala brand up and running by the end of 2026. It's unclear exactly what the DR Group has planned for this historic name, but there's hope that Itala will become a serious luxury car player in Europe over the next few years. But in order to appreciate the symbolic weight of Itala's unlikely comeback, it’s worth looking back at one of the most fascinating stories from the early days of Italian motoring.
