It is no secret that the Romans were heavy wine drinkers. Estimates put the average Roman male’s consumption at a litre or more of diluted wine per day. The drink was also a symbol of civilised behaviour, and widely used as a drug, medicine and ritual beverage. Winemaking was therefore a widespread and very profitable activity, and vine growing dominated much of the agricultural landscape.
Though the Romans consumed even more wine than we do today, ancient vineyards in Italy looked radically different from the typical landscape of rolling hillsides covered by rows of tightly spaced vines.