Pasta brand Barilla has announced the US launch of a new limited-edition pasta shape, Barilla Snowfall, ahead of the holiday season. Barilla’s festive pasta aims to help home chefs ‘capture the essence’ of the season, reimagining the brand’s classic pasta shapes.
The themed pasta shapes represent the elements of the season: tradition, with the depiction of the traditional snowflake; joy, with the poinsettia-inspired ridges; and love, with a heart at the centre, paying homage to the brand’s tagline ‘A Sign of Love’.
