Campbell’s is expanding its footprint in Italy as it accelerates its strategy in the premium ready-sauce segment. The U.S. multinational announced the acquisition of a 49% stake in La Regina di San Marzano di Antonio Romano Spa -an historic Scafati-based producer of premium tomatoes and sauces - and its affiliate La Regina Atlantica.
The transaction, valued at $286 million, may be paid with up to $140 million in unregistered Campbell’s shares. Founded in 1972, La Regina has served as a key manufacturing partner for Rao’s since 1993.
