The designation of weeks or months for cause-related marketing purposes has become so familiar that they now seem, in most instances, to fade into the woodwork.
When almost every week or month is a "Week" or "Month," they can lose their power to motivate consumers to become donors or lend a helping hand.
Source: http://www.nytimes.com
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
