There goes that summer diet plan, Chicago. Nutella Café opens its doors today on the city’s bustling Michigan Avenue. The restaurant is the first Nutella Café to be owned and operated by parent company Ferrero, whose team picked a Second City opening for one big factor.
“There’s an incredible dining culture in this city, and Nutella is all about the idea of sharing good food with friends and family,” says Noah Szporn, head of marketing at Nutella North America. “We thought that Chicago would be the perfect place to do that.”