She was largely unknown by casual fans outside of her hometown of Chicago, but Josephine “Josie” Falbo possessed a voice that became part of lives of millions of listeners—often without them ever knowing her name. For more than four decades, Falbo was among Chicago’s busiest and most in-demand studio singers, whose voice traveled the world. Sadly, her family announced that she has died at age 82.
Falbo’s voice became a fixture of American pop culture through thousands of commercial recordings in the 1970s, ’80s, and ’90s, heard on campaigns for McDonald’s, Coca-Cola, United Airlines, Budweiser, Sara Lee, Oscar Mayer, and countless others, as well as in the Cruisin’ USA video game.