In Italy’s 2025 holiday season, families and friends have once again shown clear and consistent patterns in their Christmas shopping, with a well-defined top ten of the most purchased gifts. At the top of the ranking, toys remain the number one choice.
This category continues to dominate holiday spending, driven by strong demand for traditional games, construction sets, dolls, board games, and interactive toys. Compared with the previous year, toy purchases have increased, confirming that gifts for children remain central to Christmas celebrations.
