In 2025, artificial intelligence has moved from theory to a concrete part of business strategy for many Italian companies, yet widespread adoption remains slower than expected. Current data shows that only about 11.5% of Italian firms have already implemented or are actively testing advanced AI solutions in their operations.
An additional 37.6% report that they are evaluating AI for future use, meaning that close to half of all companies are at least considering how the technology could influence their business models. Turning interest into execution, however, continues to be a major challenge.
