Italy’s agricultural identity—deeply intertwined with its culture, cuisine, and landscapes—owes much to the stewardship of influential organizations committed to preserving its authenticity. Among the most prominent are Coldiretti and Istituto 100% Italiano, two bodies that, while distinct in structure and strategy, share a unified mission: defending and promoting genuine Italian food and wine.
Founded in 1944, Coldiretti (Confederazione Nazionale Coltivatori Diretti) emerged as a vital force representing independent farmers during a critical period of national reconstruction. Over the decades, it has grown into Italy’s largest agricultural organization, advocating for hundreds of thousands of producers across the country.
