The Olivetti M1 was not really ready to launch at the opening of Turin's 1911 World's Fair. But Camillo Olivetti – who in 1904 had founded the company of the same name in Milan, moving it to Ivrea only four years later – had already rented a whole pavilion to present the first typewriter his company would manufacture.
He decided to dedicated the space to the people working to complete his brand's first masterpiece: the M1 – "completely made in Italy, patented in all the most important countries", as a brochure stated at the time – had a standard keyboard and 33-cm paper roll allowing for 110 characters, and featured two-colored ribbon, automatic reverse direction, and return key.
Source: http://www.italianways.com/
