Italy’s entertainment, media and connectivity industry is entering a new phase of growth, powered by digital consumption, advertising, streaming and increasingly sophisticated telecommunications services. In 2025, the Italian market generated €54.9 billion in revenue, up 2.9% from the previous year, and projections suggest it could reach €63.9 billion by 2030.
The figures come from PwC’s Entertainment, Media & Telecommunications Outlook Italy 2026–2030, which examines 13 segments ranging from cinema and music to video, publishing, advertising, gaming, mixed reality and telecommunications.
