The Consortium of Prosciutto di Modena PDO managed to defend its market share in 2019, with about 70 thousand thighs going into protected production. All in all, this figure was stable compared to 2018 when this product reached a double-digit increase (16.3%) compared to the previous year, for a value of around 12 million euros.
“In 2019 we managed to keep production of Prosciutto di Modena PDO stable – says the President of the Consortium, Giorgia Vitali – and this is positive considering that the previous year there had been a strong growth. Promotion and marketing activities also continued towards foreign markets.
