In a list largely populated by app-based startups, such as Uber, and established brands widely regarded as trailblazers, including Apple, the inclusion of the gourmet Italian supermarket in 23rd place might raise a few eyebrows. Forbes described "disruptive" brands as those which "grow in leaps and bounds, changing the trajectory of consumers' viewpoint of the brand and the marketplace".
The company, headquartered in the Lingotto area of Turin, said in a statement that it is "delighted to be the only Italian brand on the list...Disruptive brands destroy old frameworks and involve clients by anticipating trends and allowing them to feel like part of the company." But Eataly has been shaking up the marketplace since it first opened its doors in Turin in 2007.
Source: http://www.thelocal.it/
