By: We the Italians Editorial Staff
Italy’s food industry has found a new source of color and revenue – edible flowers. Once reserved for haute cuisine and avant-garde plating, blossoms such as begonia, calendula, daisy, rose, pansy, and nasturtium are now moving beyond fine dining and into mainstream retail.
According to recent market estimates, the sector is currently worth about €7 million annually in Italy, with steady growth driven by consumer curiosity, social media influence, and the search for natural ingredients.
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