The 15th edition of IMEX America, the world's largest MICE trade show, concluded in Las Vegas. Theme: "Design Matters," it took place from October 13th to 15th at the Mandalay Bay Convention Center. A record-breaking edition, with nearly 18,000 professionals in attendance. "Despite global uncertainty, there was a strong sense of optimism among the pavilions," said Carina Bauer, CEO of IMEX Group.
The ENIT USA stand, with 29 Italian co-exhibitors, welcomed approximately 380 buyers between individual appointments and 14 group appointments, strengthening relationships and business opportunities. "MICE is crucial for the North American market, which recognizes Italy as a leading destination for meetings, conferences, and incentive travel.
