Folklore is far more than a decorative tradition to offer tourists, just as Christmas is more than a Nativity scene, a decorated tree, or the rituals of gatherings, greetings, and gifts. Everything that shapes the daily life of a community, its sacred or secular rites, its habits and customs, its artistic expressions, is the living soul of any society, large or small.
This rich cultural heritage is how people connect with one another, tell local stories, and celebrate their identity. In a world where tourism plays an increasingly central role in the global economy, it is essential to understand how folklore can become a bridge between past and present: a way to support the economic wellbeing of local communities while also protecting pieces of the past that today’s fast-paced society might otherwise forget, precious fragments of collective history that are unique and irreplaceable.
