2,100 million euros. That is the estimated value the Giro d’Italia generates for local territories, according to the annual report by Banca Ifis dedicated to the bike economy - an industry that is thriving globally thanks to the excellence of Made in Italy products and to the Giro d’Italia itself, an event that promotes the image of Italy as a system on the international stage, creating a ripple effect of positive returns far beyond the final stage finish line.
These and other insights from the report “Pedaling Toward Excellence: Giro d’Italia, the Bike Industry and Made in Italy”, produced by Banca Ifis—the challenger bank chaired by Ernesto Fürstenberg Fassio and specialized in specialty finance services for small and medium-sized enterprises—were presented today at the second edition of the Bike Business Forum.
