In 2023, the Grana Padano PDO cheese once again affirmed its dominance as the foremost globally consumed Protected Designation of Origin (PDO) product. According to estimates from the Italian cheese’s Protection Consortium, sales witnessed an uptick of +4% last year, accompanied by a +5% surge in exports, propelled chiefly by a substantial spike in grated product sales.
This success owes in part to an ambitious promotional campaign, boasting a budget surpassing 40 million euros. Stefano Berni, the Consortium’s General Director, reports that as of last October, consumption in Italy experienced an uptrend of +1.7%, solidifying leadership in both retail trade and overall market share. Notably, the Horeca channel witnessed a further surge, exceeding +14% in volume and +22% in value.
