here aren’t many fitness brands that possess the cultural significance of Technogym. Quite literally the equipment of Olympians (it has been the official supplier for the past nine Games), the Italian company’s treadmills, rowing machines and weights can be found in gyms around the world, from Aman hotels to Zaha Hadid Architect’s Opus, and are used by about 70 million people every day.
The Rolls-Royce (or, if we’re being more suitably Italian about it, the Ferrari) of gym equipment’s origins can be traced back to 1983, when Nerio Alessandri founded the brand in Cesena. ‘Back in 1983, when I designed and built fitness equipment in my family’s garage at the age of 22, I could never have imagined we would be where we are today,’ he recalls in Joel Stein’s 2025 book Technogym: The Art of Wellness.
