From October 5 to 10, HIT WEEK returns to the United States for its 20th edition, with events in Los Angeles and Miami and an expanded business component this year featuring an initiative of particular relevance to the audiovisual industry. A delegation of six Italian record companies will take part in Los Angeles in the first Sync Mission dedicated to the U.S. market, with the goal of fostering new professional and commercial relationships between the creative industries of the two countries.
Active since 2009, HIT WEEK is a platform dedicated to the international promotion of Italian music and creativity, combining live events with professional activities aimed at supporting the industry’s internationalization. The 2026 edition expands this model with Sync-It, The 1st Italian Sync Mission, dedicated to sync licensing, the licensing of music for film, television series, advertising and video games.
