About an hour south of Florence lies the bucolic hills of Tuscany, synonymous with delectable food, world-class wine, and beautiful landscapes. Endless vineyards producing the world’s best Chianti and Sangiovese and well-manicured rows of cypress trees attract travelers from nearby cities like Rome and Florence and farther afield. Here, visitors get a taste of quintessential Italy—la dolce vita—the sweet life.
But Tuscany is no longer a destination just for oenophiles. Pre-pandemic, truffle tourism raked in nearly €63 million (US$68.4 million) per year. Hotels and tour operators in the region offer truffle hunting experiences led by a tartufaio or truffle hunter.
