We’re excited to share a new milestone for the IACC’s Italian Food and Beverage Collective (IFBC): the development of an in-store activation within Garafalo Markets, which operates under the ShopRite banner as part of the Wakefern Group. Garafalo’s ShopRite of Milford, CT is home to the IFBC activation.
The concept brings participating brands together in a dedicated “shop-in-shop” space—a simple yet impactful retail experience designed to showcase Italy’s best brands as a unified presence on the shelf.
