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Innovation Beats Competition: Why Marco Bacci Ages His Wine Under The Mediterranean

By: Virginia Van Zandt

Winemakers usually have expensive underground cellars to age their wine, but one Italian innovator decided to be different and age his wine at the bottom of the ocean — producing exceptional wine and great returns.

The global wine market is one of the most competitive, but innovative products can still stand out against the world’s most storied brands. Marco Bacci’s story is a master class in product development, marketing, and business acumen.

Source: https://www.forbes.com

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