The ITA will spotlight more than 64 brands from its selection of menswear fashion and accessories at the 2026 Chicago Collective, which will run from Jan. 31 until Feb. 4 at the Merchandise Mart. Through its promotion of menswear, the ITA has continued to build its strategy and promote its notable brands within the U.S.
The ongoing collaboration has continued to make the ITA a centerpiece attraction. There will be eight new brands taking part in its Made in Italy celebration this season. With its sartorial tradition and sophisticated manufacturing techniques, U.S. retailers will see firsthand the quality of Italian craftsmanship.
