Italdesign USA was inaugurated last year in Bloomfield Hills, Michigan, in the heart of the Detroit metropolitan area, strengthening the Group's presence in the United States and reinforcing its historical ties with the North American market.
The choice of Michigan reflects the strong industrial affinity between Detroit and Turin, both historic centers of the global automotive industry. Detroit is synonymous with iconic brands such as Ford, GM, and Stellantis, while Turin has long been associated with Fiat and Stellantis. In this context, Italdesign brings Italian excellence in design and engineering to the U.S. mobility market.