Italian innovation is taking center stage at CES 2026, the world’s premier technology showcase in Las Vegas from January 6–9, 2026. With a strong national presence, Italy brings a wave of startups and established tech creators to demonstrate cutting-edge solutions that blend creativity, design and advanced engineering.
The Padiglione Italia at Eureka Park hosts 51 Italian startups representing diverse sectors such as artificial intelligence, robotics, digital health, smart mobility, energy and immersive technologies. These companies showcase innovations ranging from wearable tech to extended reality projects and advanced AI systems.
Among the notable exhibitors is Innovatech, presenting KELLY, an AI-powered digital concierge tailored for tourism, retail and healthcare environments with real-time analytics and natural interaction capabilities. Italy’s tech ecosystem at CES also includes deep tech startups like Tinental, which uses AI and IoT for industrial energy optimization and predictive maintenance solutions.
This large Italian delegation, coordinated by the Italian Trade Agency and ICE, highlights Italy’s role in global innovation, emphasizing pragmatic AI, sustainability and user-centric design. Attendees can also engage with Arena Italia sessions and the Italian Startup Carousel, connecting makers with investors and international partners.
CES 2026 is proving to be a vibrant platform where Italian creativity meets global technology leadership. Innovit of San Francisco started in 2023 by the US Italian Embassy and San Francisco Consul will be attending as well as the Italian Innovation Hub in Menlo Park, CA started in 2024.
Shortly after CES will be the Italian-American Future Leaders’ Conference (IAFL) in Fort Lauderdale, Florida bringing 400 Italian-Americans ages 21-35 to network. Representatives of the Italian Innovation Hub in Menlo Park will report at IAFL on opportunities discovered at CES. Italian-American Trade is focus point with the National Italian American Foundation (NIAF) working to connect Italian-Americans with Italian Companies.
