Italian food is increasingly gaining the same global prestige traditionally associated with luxury fashion. New international research shows that the value of the food sector within the broader Made in Italy brand has grown significantly, thanks in large part to social media and the influence of digital creators.
A study titled “Made in Italy in the Social Media Age,” conducted by Eumetra for Pulse Advertising, surveyed 2,541 consumers in five key markets – the United States, the United Kingdom, Germany, France, and China.
