The €60 billion Italian trade fair system is increasingly looking outward to markets abroad. The Association of Italian Exhibitions and Fairs (AEFI) and the American Chamber of Commerce in Italy have signed a protocol agreement to favor the commercial relationships of Italian companies in the United States. This agreement follows not much more than a month after a similar accord signed by AEFI and its Indian counterpart, IEIA, to promote internationalization.
The latest agreement was signed by AEFI President Ettore Riello and the managing director of the American Chamber of Commerce in Italy, Simone Crolla, within the AEFI assembly which dedicated significant space to the theme of internationalization.
