Italian wine is holding up better than the broader U.S. wine market as demand softens, according to SipSource data cited by the Wine & Spirits Wholesalers of America and reported on November 8 by Dionysus. The data showed that imported table wine priced at $9 or more fell 2.5% in the 12 months through August 2026.
That was less than half the 5.7% decline recorded for domestic wine over the same period. WSWA said Italian wine continued to outperform the wider U.S. market, and that Italy posted growth in four price tiers. The figures point to a more resilient position for Italian producers at a time when many wine sellers are dealing with weaker consumer demand and tighter household budgets.
