Italy will invest €60 million in a public awareness campaign to promote original Italian food products, initially in the US, Canada and Mexico.
According to Italy's Deputy Industry Minister Carlo Calenda, the campaign was launched as a reaction to a 180% increase in what's described as 'Italian-sounding" foreign food products and beverages during the period between 2001 and 2010. This figure, in fact, represents around 25% of Italian overall exports.
Source: http://www.esmmagazine.com/
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
