By: Lorenzo Zanini
Does Italy’s beauty have an economic value? According to a study from Fondazione Italia Patria della Bellezza in collaboration with Prometeia think tank, the answer is “yes.” In Italy the “beauty economy” (consumer goods, inventive technologies, creativity and tourism) is worth €240 billion, equivalent to 16.5% of Italy’s annual GDP.
It's a significant figure that could increase by an additional €130 billion if Italian firms achieve the performance of the European leaders, adds the report.
Source: http://www.italy24.ilsole24ore.com/
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We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
