2025 confirmed what has by now become a structural trend in Italy’s cultural landscape. Music, cinema, and publishing all saw a strong rise in domestic products, supported by solid numbers and by an audience increasingly attentive to local content.
Overall, music surpassed 95 billion streams, cinema came close to €497 million in total box office revenue with more than 68 million tickets sold, while publishing managed to keep the market’s overall value stable thanks to a small number of major bestsellers.