Italy’s winter tourism industry is gearing up for another busy season, driven largely by international travelers who continue to see the country’s mountains as a reliable and appealing destination. While domestic travel shows signs of slowing, foreign visitors are filling the gap, especially in major Alpine resorts where snowmaking systems, new hospitality investments, and curated experiences help keep demand steady.
Forecasts point to tens of millions of arrivals across the national winter season, though the much-described boom appears more moderate than early expectations. What is clear, however, is that the mountains remain a magnet for skiers, food lovers, and travelers seeking authentic experiences away from overcrowded cities.
