Southern Italy and the islands are at the heart of KFC’s development strategy in Italy for the upcoming months. This summer, the world’s leading fried chicken brand is joining its fans on their beach vacations with new locations in Reggio Calabria, Pescara, and Bari—the first steps in a plan to open a total of 10 new restaurants by the end of 2026, spread across Abruzzo, Campania, Calabria, Puglia, Sicily, and Sardinia.
This plan is backed by a total investment of approximately 10 million euros and will create 250 new jobs in the regions involved. The brand, which currently operates 155 restaurants in Italy, will thus bring the number of locations open in the South and on the Islands to 53, further strengthening its presence in these regions and making a significant impact on local employment.
