Laura Geller Beauty, the brand known for crafting makeup for mature skin, today announced the launch of its first-ever perfume. The new scent, Tuscan Sun Eau de Toilette, marks a significant expansion for the brand as its first entry into the fragrance category.
Tuscan Sun draws upon the brand's longstanding association with Italy, where many of its products are manufactured. The fragrance is inspired by the ease, warmth, and sensory richness of Italian living, capturing a sense of la dolce vita, "the sweet life." It opens with bright notes of Italian lemon, softening with notes of creamy florals at the heart, and settles into a warm base of amber and vanilla, all meant to evoke the feeling of golden hour in Tuscany.