The Italian wine tourism offer remains strongly focused on traditional tastings, which account for 70.8% of the total. Special experiences are growing, given the increasing presence of food and wine and picnic proposals, which together reach 18% of the offer, while online events and experiences each account for about 5% of the total.
The offer steadily grows during the week, between Monday and Friday, a day when 75.4% of the experiences are bookable, while it is possible to book 60.3% of the proposals on Saturday and only 31.8% on Sunday, despite it being the most popular day.
